• You can take ISK donations and Real Money donations to cover your costs, but you can't charge outright for usage, access or download of your application.
• You can show ads in your application, but they can't be ads for stuff that's EULA-breaking, like RMT ads. We also reserve the right to ban other types of ads at our discretion - but this is a right we need to retain to protect our business, not intended to be an arbitrary or draconian ad policy. We just need the ability to deal with this on a case-by-case basis.

Why out-right ban this?

Until these rules change - I don't see anyone other than an student, coding enthusiasts, and starving artists/people with no business sense building apps for EVE with CREST. As anyone who has the skill and grit to build something valuable needs to invest a lot of time and energy into building and upkeeping a 3rd party app. Someone in that position will probably have a family/mortgage to worry about - so therefor wont invest in your ecosystem.

So why can't we profit from our efforts?

Oh this app? http://themittani.com/news/evemon-development-suspended

RL stuff huh? What, did he finally got into clown school? Did he win american idol? Just walked away from what looks to be a countless man hours of his hard effort? Or maybe he needed to divert his energy into something he could do to feed himself/his family and live a life of comfort - and saw no way of doing it by working on this 3rd party app.

I didn't devalue the developers, their ability and their products - I'm pointing out the rules of this ecosystem denies people to profit from their work, drains them of their energy, gives us half-realized products and forces them to be given up on as eventually RL will win given enough time.

Talk to legal? What can legal say besides no and/or please sign this document that lets us pull the rug from you at any minute.

I got a follow-up question there: Are Game Data and Game Materials supposed to include all stuff that would be freely usable without signing the license, like the SDE e.g.? Because the definitions in point 1.6 and 1.7 definitely read like they include that, but to me it doesn't make much sense that you would protect that data more for devs using CREST and accepting the license than for other devs. If Game Data and Game Materials were defined as only CREST-specific stuff which you get by accepting the license then the export restrictions wouldn't be problematic.

SDE, access to the current API, and all other dev resources will be freely available, and not require the Dev License. Only CREST usage and Single Sign On usage will require the license.

All I'm saying is Amazon and Google don't give a quasi open source license and tell you how you can and can't make money from your product to this degree. Giving me the option explain my business idea to lawyers and developers to see if they say yes isn't an option in my books as I've been down that road.

Why not just do it how everyone else is doing it?

i.e

http://aws.amazon.com/ec2/pricing/
http://www.google.com/enterprise/earthmaps/maps-compare.html